Christian Ward

About

Christian J. Ward

EVP and Chief Data Officer at Yext

Entrepreneur since 1999. Always learning, mostly from other people. I watch how my family and friends actually use technology, and that shapes my professional understanding as much as anything at work. This newsletter is how I think in public.

The Story

The internet convinced me to become an entrepreneur. I started my first data company in 1999 and have been building data businesses across different industries ever since. I learn from others, through practice, and by paying attention to how the people around me, family and friends included, actually adopt new technology.

Currently I'm EVP and Chief Data Officer at Yext, helping clients structure their knowledge for AI and search applications. Before Yext, I served as Chief Data Officer at Arizent and Data Axle, and Global Head of Content Innovation at Thomson Reuters. I've founded and sold two structured data companies, one in financial analytics, one in media analytics.

I wrote Data Leverage with my brother (an attorney) because this book didn't exist and we thought it should. It became an Amazon #1 bestseller. I started this newsletter because I enjoy thinking in public, and we're living through the most exciting shift since the internet itself.

But I believe it still comes down to two things: what data you have, and what data you can access or partner to get. That's what being datable is all about.

I've been quoted in the Wall Street Journal, Financial Times, Adweek, Fortune, and Forbes, and speak regularly on data strategy and AI.

What Is the Be Datable Newsletter?

Two overlapping hand-drawn circles labeled AI Strategy and Data Strategy, almost the same thing

The Be Datable newsletter focuses on the critical relationship between AI implementation and data strategy. While many publications chase the latest AI tools and news, we focus on what actually drives successful outcomes: your data.

We aim to help you move past empty AI promises by showing you how to become datable, ready to leverage AI effectively.

I created Be Datable because I saw too many professionals drowning in data yet struggling with AI implementation. Being datable means properly structuring your information and identifying the lean, quality data that truly matters. Success comes not from more data but from the right data in the correct format.

What's In It For You

Data-First AI Analysis

Clear analysis of AI developments with a data-first perspective.

Practical Frameworks

Actionable frameworks to make your organization datable.

Lean Data Principles

Insights on why lean data works better than big data.

Step-by-Step Processes

Clear processes to prepare your data for AI partnership.

Published weekly, Be Datable guides you through becoming datable professionally and personally. You'll learn how to structure your information, identify high-value data assets, and position yourself to maximize AI's potential.

Join 11,000+ professionals figuring out how to be more data-able in the age of AI.

Where This Shows Up

Beyond the Newsletter

Publications and Events

Keynotes, panels, and the places this work has appeared.

Publications and Events →

The Podcast

The same ideas, spoken. Short episodes on what changed and why.

Listen →

The Book

Data Leverage, written with James J. Ward. Where the thinking started.

About the Book →

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