From the Newsletter
Weekly analysis on AI, data, and the technology shifts reshaping how we work.
58 posts
When Employees Build Agents, They Encode Decisions (Context)
The decision traces that SaaS could never capture are being created right now. And organizations don't even know it.
The Broken Pool Cue: Why AI Adoption is Now a Test of Will
Technical Barriers are Gone... Now We Find Out Who Actually Wants the Job
Complete Context Graphs and Why Memory Needs to Forget
Building the memory layer that decides what organizational knowledge should persist, what should fade, and what lives outside your walls
The AI Cyrano Effect
When Everyone Sounds Brilliant, How Do You Know Who Actually Understands Anything?
The 1% Problem (of AI Errors)
Better AI Accuracy Makes Errors Harder to Catch, Not Easier
The Verification Trust Problem
AI Need Multiple Signals for Us to Trust the AI (and other Circular Problems)
Three Years Since ChatGPT Launched
The Consumer Journey Is Moving From Search To Dialogue
Agents, Assistants, Automations: What Vendors Call Them vs What They Actually Do
Measure Time Expansion, Not Terminology
It's Not the Age You Start, It's Just That You Start
AI is at the heart of two booms. Enterprise efficiency and entrepreneurial acceleration. It will be also be blamed for both.
SEO Cannot Be Pessimistic by Definition
The Etymology of Optimization Reveals Where AI Search is Really Going
AI is Supercharging the Iteration Economy
Why Iteration Velocity beats Planning Precision, and Why Old Planning Cycles are an Extinction Event
TimeShift* is Happening *(Again)
How Memory Expansion, Strategic Forgetting, and Architectural Shifts are Changing AI
Moloch’s Bargain Is the Dark Side of AI Memory
Why optimizing for engagement leads to automated deception, and how a human in the loop is the only solution
How AI Assistants Will Replace Ads with Offers
Agentic commerce will replace creepy ads with a new market based on dynamic, contextual offers
The Uncanny Valley of Information (from AI)
How AI creates believable fictions, why it won't stop, and why conversational refinement is our best tool for improvement
The Browser Becomes Conversational
Why Google's Omnibox update merges search and chat, and how to adapt your strategy for the new default interface
Introducing the Dead Software Theory
Relax, dead software will probably give us far more benefit and usage
Google's AI Mode is the New QWERTY
Why Google keeps AI search one click away, and what the QWERTY keyboard teaches us about intentional friction
The AI Browser Battleground Approaches
Why AI's early adopters already won while enterprises debate which platform to evaluate
GPT-6 Will Optimize Compute & Memory
Why AI's next breakthrough abandons advertising's surveillance model for something that actually remembers you
Maslow's Hammer and the 2 AI Extremes
Why binary thinking about AI adoption guarantees failure, while selective application creates a competitive advantage
GPT-5 Exposes the Gap Between AI Nerds and Everyone Else
OpenAI's automatic model switching reveals the massive divide between early adopters and the mainstream users they desperately need
AI Market Shows 3 Critical Splinters Now
Why Speed vs. Scale, Rules vs. Results, and Permanent vs. Disposable choices will determine your AI strategy success
Auto Model Switching Will Save AI 90% Compute - We Need This
How automated model selection fixes the biggest waste in artificial intelligence while fragmenting your marketing metrics further
Grok's 1 Big Fix for AI's Model Confusion
How Automatic Model Selection Solves the Problem Nobody Talks About
AI Skepticism is Getting Angry
1999's Internet Skeptics Mirror Today's AI Critics, And One Word to Break the Cycle
Search Fragmentation Grows the Pie
Browser Fragmentation is a New Accelerant and Opportunity
AI's Collective Mind Already Surpasses Us
Why the Network Effect of AI Usage Creates Unstoppable Momentum
Claude Building Claude: AI Inception
Building Applications Becomes as Simple as Speaking Them into Existence
The Disagreeable Advantage
Contrarians are Optimized for the AI Economy
Three Conferences, Two Continents, One Constant
Price Drops Drive Adoption of AI - Change is the Only Constant
AI Models Don't Think Like "Us"
Four Puzzles Apple Says Prove AI Doesn't Think While ChatGPT Becomes the 5th Most Visited Website on the Planet
AI Uses the Same Data Quality Signals as Search Engines
Companies need structured data strategies before AI search dominance becomes permanent
When Search is No Longer a Finite Game
How AI Makes Information Retrieval an Infinite Game
You're Already Behind
Why your rivals are scaling faster with AI tools you’ve never heard of
The AI Prosthetic: How Invisible Tech Will Scale Every Human
How multimodal AI with persistent memory will create enhanced humans within two years
How to Choose AI Projects Wisely
Focus on frequency and complexity instead of model selection
Conversational Interfaces Break Jakob's Law
How AI Conversations Challenge Everything We Know About UX Familiarity
The Unconscious AI Search Migration
AI Overviews Have Grown 116% Since Google's March Core Update
AI Will Dominate in Finance and Healthcare Decisions
Why Complex Questions About Money and Health Are Moving to AI First
The Em Dash Plague & Eroding Consumer Trust
The hidden cost of AI-generated content on SEO and Content Strategy
Trust & AI: Showing Their Work
Citations and Query Types Will Drive Trust
Trust & AI: Showing Your Work
Citations and Query Types Will Drive Trust
AI Image Generation and the Reality Crisis
Our Brains Are Not Designed to Detect Digital Deception
Agency Beats Intelligence in AI Development
Action Beats Planning (In Almost Everything)
Why AI Will Disappear Faster Than We Think
How general purpose technologies quietly become invisible—and why AI will vanish even quicker
Search Will Soon Be One of the Highest-Value Forms of Entertainment
From Search to Wander: How AI is Transforming Discovery
AI Slop Is Marketing's Latest Victim
The Content Pollution Problem Nobody Wants To Address
The 5 Stages of AI Adoption: From Simple Prompts to Workflow Automation
How Understanding Your AI Journey Can Accelerate Business Transformation
AI Memory Features Will Transform Search and Marketing
Why Your Digital Experience Is About to Become Deeply Personal
The Expanding Search Pie: How AI Will Transform Information Discovery
Beyond Fragmentation: Why AI Will Create Explosive Growth in Search
AI Is Reshaping Local Search: Why Distance No Longer Dominates
The Coming Revolution in How Businesses Compete for Visibility
Red Pill or Blue Pill
The AI Adoption Choice That Will Define Your Career
Your Website is Too Heavy (AI Hates it)
How Structured Data Reduces Computational Costs by 90%
The AI Perception Gap
Why Corporate AI Strategies Are Silently Failing
The AI Maturity Paradox
Why 99% of Organizations Are Still on the Journey
The Data-UI Pendulum
Marketing's Full Circle Journey
Traditional Websites Are Dying
The AI Takeover Framework