Original thinking on AI, data, and technology shifts
Weekly analysis on the human side of AI adoption - trust, verification, and organizational change.
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The Threshold Principle: Why action beats planning, but only after you clear the bar
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From the Newsletter
Each week I share original analysis on AI, data, and the technology shifts reshaping how we work.
When Employees Build Agents, They Encode Decisions (Context)
The decision traces that SaaS could never capture are being created right now. And organizations don...
The Broken Pool Cue: Why AI Adoption is Now a Test of Will
Technical Barriers are Gone... Now We Find Out Who Actually Wants the Job
Complete Context Graphs and Why Memory Needs to Forget
Building the memory layer that decides what organizational knowledge should persist, what should fad...
The AI Cyrano Effect
When Everyone Sounds Brilliant, How Do You Know Who Actually Understands Anything?
The 1% Problem (of AI Errors)
Better AI Accuracy Makes Errors Harder to Catch, Not Easier
The Verification Trust Problem
AI Need Multiple Signals for Us to Trust the AI (and other Circular Problems)
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“Your AI strategy is just your data strategy.”
— The insight behind everything I write
Most-Read Articles
The frameworks and concepts that readers keep coming back to.
AI Memory Features Will Transform Search and Marketing
Why Your Digital Experience Is About to Become Deeply Personal
Moloch’s Bargain Is the Dark Side of AI Memory
Why optimizing for engagement leads to automated deception, and how a human in t...
Traditional Websites Are Dying
The AI Takeover Framework
How AI Assistants Will Replace Ads with Offers
Agentic commerce will replace creepy ads with a new market based on dynamic, con...
AI Decision Frameworks
Visual tools for making better decisions about where AI fits in your organization.
The newsletter applies these ideas to AI. The book is where I developed the foundations.
Data Leverage
The only book on data partnership strategy. How to monetize the data you have and access the data you need.
“Data Leverage is a revelation. You know your company's data is valuable, but until you read this book, you won't be able to maximize that value.”
Josh Bernoff — Bestselling author of Groundswell and Writing Without Bullshit
“Data is like electricity for businesses: essential to almost every aspect of its operations, but deadly if mishandled.”
Dave Frankland — Co-author, Marketing to the Entitled Consumer
About Christian Ward
I started my first data company in 1999. The internet convinced me to become an entrepreneur, and I've been building data businesses across different industries ever since. Currently Chief Data Officer at Yext.
I wrote a book and started this newsletter because I love thinking in public. We're living through the most exciting shift since the internet itself, but I believe it still comes down to two things: what data you have, and what data you can access. That's what being “datable” is all about.
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